Help establish the brand identity from naming to design, for a Laotian tea brand with the mission of bringing the essence of authentic Laotian teas to worldwide tea lovers.
The brand strategy will revolve around their vision of providing tea lovers easy access to Laos teas that are unique, safe and healthy.
We hoped to create a brand based on traditional roots while having a contemporary twist.

The final decision was to name it ‘Lane Xang’, derived from the historic Lao Kingdom of Lan Xang Hom Khao, meaning "Million Elephants and White Parasols," symbolizes the deep cultural roots of Laos.

cherishing the pearl of teas

Lane Xang's Journey to Authenteacity

why IT started

When our client, Ms. Elena approached us with the idea of creating a tea brand deeply rooted in the rich cultural heritage of Laos, we embarked on a mission to bring the essence of Laotian tea to tea lovers worldwide.

In a world of diverse tea offerings, she recognized the need to preserve and promote the unique Laotian tea culture. This case study explores our collaboration, aiming to transform tradition and make authentic Laotian tea accessible to the global audience while supporting local Laotian communities.

This case study explores our collaboration, aiming to transform tradition and make authentic Laotian tea accessible to the global audience while supporting local Laotian communities.

how to make it happen

PLANTING THE SEEDS

With a two-day facilitated session, we met with Lane Xang’s management team and help clarified the brand vision, mission and core values.

The brand strategy will revolve around their vision of providing tea lovers easy access to Laos teas that are unique, safe and healthy.

Brand and Mission: To make authentic Laotian tea easily accessible to tea lovers worldwide while uplifting the local Laotian communities.

Brand Naming: A name that is based on traditional roots while having a contemporary twist is deemed suitable. The final decision was to name it ‘Lane Xang’, derived from the historic Lao Kingdom of Lan Xang Hom Khao, meaning "Million Elephants and White Parasols," symbolizes the deep cultural roots of Laos.

The Significance of Laotian Tea: Laotian tea, known for its unique flavors and health benefits, holds a special place in the world of tea connoisseurs.
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WHAT ARE THE CHALLENGES

| THE DETAILS |

KARIPAP

Karipap are small, deep-fried pastries filled with spicy potato or meat filling. They are often served as a savoury snack or appetiser during festive occasions.
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OTAK-OTAK

Otak-otak is a type of fish cake made with ground fish, spices, and coconut milk, wrapped in banana leaves and grilled over charcoal. It is a popular snack or appetiser during Hari Raya.

ONDE-ONDE (LEFT)

Onde-onde are small, round balls of glutinous rice flour filled with palm sugar and coated in grated coconut. They are often eaten as a sweet treat during festive occasions.

KUIH-MUIH (CENTER)

Kuih-muih refers to a wide variety of sweet pastries and desserts that are popular in Malaysia and other Southeast Asian countries. They come in many different shapes and flavours, often made with coconut, palm sugar, and glutinous rice flour.

LEMANG (RIGHT)

Lemang is a type of glutinous rice dish that is cooked in bamboo tubes over an open flame, giving it a smoky flavor. It is often eaten with serunding (spicy meat floss) and curry dishes.
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